Company is having strong presence in utility oriented Stainless Steel utensils market since last 25 years. Four years back company entered into a new segment of cookware and Pressure Cookers. At that time few companies were marketing their products in very low profile way. The concept of Sandwich Bottom cookware was not popular. Other competitors were having good presence in Exports. Garuda took up the challenge of educating the peoples about the utility of sandwich bottom cookware and pressure cookers. In presence of giants, company chooses to pick up niche market and strengthen it. Company launched the product in premium segment and in very innovative way.

Company stands at First position in Gujarat. Within short span of time company achieved this prestigious position in Gujarat. Company also launched its products in Maharashtra, Madhya Pradesh, North India and Rajas than. Company has already exported its products to U.S.A, U.K., and Middle East & African Countries. Reputed malls of Western Countries very well accept quality of Company's products.

Company lead the market because of mainly two reasons namely; best quality and innovative marketing strategy.
Basically because of exports, no companies were marketing their products. Company did this job very well. Instead of exporting the products, company decided to develop Indian market first. Thanks to the unmatched vision of promoters. Because of Company's efforts, now every company has started concentrating local market. Even new entrants have come to capture market share. The product, which was presumed to be bought by only foreigners and Non Resident Indians (NRls), has now become available for middle class public of India. The company has set trends mainly in two segments i.e. availability of maximum range of products and introducing designer shape pressure cookers. The company is having a record of introducing new designer shape of pressure cooker within one year of it's entry in whole new segment, whereas, other companies are present since last 40 years.

The company was started as a part of Group's forward integration project. Company was started in the year 1980. Mr. Ugamraj Hundia and Mr. Madanraj Hundia were pioneers. In the year 2001, the company planned to enter this segment and Mr. Jitendra Hundia, slo Mr. Madanraj Hundia floated the marketing firm to achieve the newer limits. With bright academic carrier in finance and profound knowledge in marketing, he found no troubles in organizing necessary structure. The main struggling point was wrong presumption in the mind of customers about the products. New CMD tackled this point in his own innovative way and took the company at new high. Introduction of "NRI Series Pressure Cookers" is a milestone for the company. The company participated in maximum public events. Company organized utility education camp at dealer's shop. Company is a winner of best display award in a very popular event of Gujarat i.e. Vacation Series of Exhibitions since last two years.

The main product in company's range is "NRI Series Pressure Cookers". Other popular products are Multi Kadai, Multi Purpose Steamer, Handi, etc. Pressure Cookers are made from best quality raw materials considering durability and safety. The company is using AISI 304 Grade 18/8 materials indicating highest safety. Cookers are having more specialities like: Long Life Silicone Gasket, Extra Safety measures, Inside Matt Finish, Thick Bottom, etc. And of course cookers are available in all sizes. The company is very aggressive in adopting technological up gradations. Today company is offering the same thing, which is available in developed western countries. Compared to available options, customers are getting maximum value for their money from company products.

Company's vision is always to be ahead of time. Company plans to be number one by sizes and range in cookware and pressure cooker segment. Company has a vision to make every housewife free from troubles they are facing today. Company is planning to make products available at every possible comer of India. The company is also planning to introduce little innovative product range in coming years. This process will be paralleled with developing maximum range for the available products.

Company is approaching end users rather than generalised marketing.

Company's mission is to maximise customer's value for money and always be ahead of time